Disney's 'Wish' Dominates Thanksgiving Eve Box Office with $8.3 Million Gross

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Source: Variety
Disney's 'Wish' Dominates Thanksgiving Eve Box Office with $8.3 Million Gross
Photo: Variety
TL;DR

Disney's animated film "Wish" had a lackluster start at the box office, earning $8.3 million on Wednesday, despite its $200 million production cost. Apple's "Napoleon" also debuted with $7.7 million, but both films are expected to improve their earnings over the five-day Thanksgiving period. The movie industry is still struggling to adapt to the streaming era, with studios like Apple viewing these expenditures as marketing costs for their streaming services. "The Hunger Games: The Ballad of Songbirds & Snakes" and "Trolls Band Together" also performed well, while "The Marvels" had a disappointing box office run. Overall, the Thanksgiving holiday is projected to generate nearly $190 million in revenues, but it still has a long way to go to match pre-pandemic figures.

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