Gen Z Drives Theaters with YouTube-Origin Horror Hits
TL;DR Summary
A surprise box-office weekend saw Gen Z audiences flock to theaters for two YouTube-origin horror debuts—'Backrooms' and 'Obsession'—with 'Backrooms' grossing $81.5 million in its first three days from 3,442 locations (global $118 million) on a $10 million budget, and 'Obsession' earning $26.4 million in its third weekend (NA total about $104.7 million). The films, produced by Blumhouse-Atomic Monster, validate a strategy of scouting online talent to draw younger crowds and suggest this could be a new model for cinema, while 'The Mandalorian and Grogu' slipped to third.
- YouTuber box office boom: ‘Backrooms’ and ‘Obsession’ draw Gen Z to theaters NBC News
- Box Office: ‘Backrooms’ Stuns With $81 Million Debut, ‘Obsession’ Has Another Unprecedented Jump, ‘Mandalorian and Grogu’ Suffers 70% Drop Variety
- YouTubers are setting box office records. It could change the future of moviemaking CNN
- “Backrooms,” “Obsession,” and Hollywood’s Zoomer-Horror Renaissance The New Yorker
- Young Moviegoers Power ‘Backrooms’ to $82 Million in Ticket Sales The New York Times
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