
Gen Z Drives Theaters with YouTube-Origin Horror Hits
A surprise box-office weekend saw Gen Z audiences flock to theaters for two YouTube-origin horror debuts—'Backrooms' and 'Obsession'—with 'Backrooms' grossing $81.5 million in its first three days from 3,442 locations (global $118 million) on a $10 million budget, and 'Obsession' earning $26.4 million in its third weekend (NA total about $104.7 million). The films, produced by Blumhouse-Atomic Monster, validate a strategy of scouting online talent to draw younger crowds and suggest this could be a new model for cinema, while 'The Mandalorian and Grogu' slipped to third.

