Streaming Surges as Linear TV Viewing Hits Record Lows: Nielsen
TL;DR
Nielsen's monthly state of TV report reveals that for the first time, linear TV viewership accounted for less than 50% of all TV usage, with broadcast and cable representing record low shares of 20% and 29.6% respectively. Meanwhile, streaming viewership increased by 2.9% from June to July and now represents 38.7% of total TV usage, with Netflix's legal dramedy "Suits" contributing significantly to the increase. "Suits" broke Nielsen records with nearly 4 billion minutes viewed in just one measurement week, surpassing the viewing minutes of "Stranger Things" last July.
- ‘Suits’ Ushers In Streaming Boom As Broadcast & Cable Fall To Record Lows In July, Nielsen Says Deadline
- Linear TV Falls Below 50 Percent of Viewing for First Time Hollywood Reporter
- Linear TV Viewing Drops Below 50% of U.S. Television Usage for First Time, Streaming Hits Record High: Nielsen Variety
- Cable TV Now Makes Up Less Than 30% of All TV Viewing As Free Streaming Like Tubi, Pluto TV, & The Roku Channel Continue to Grow in July 2023, According to Nielsen Cord Cutters News
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