Good Good Golf CEO hints lawsuit as Callaway ends partnership over controversial ad

1 min read
Source: New York Post
Good Good Golf CEO hints lawsuit as Callaway ends partnership over controversial ad
Photo: New York Post
TL;DR Summary

After Callaway cut ties with Good Good Golf over an ad that showed violence against a woman, CEO Matt Kendrick accused Callaway of a coordinated media blitz and hinted at a lawsuit, while signaling a boycott; Callaway apologized, pledged $1 million to anti-domestic-violence causes, and announced internal reforms, and Good Good Golf also lost a planned fall event sponsorship amid the fallout.

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