Good Good Golf CEO hints lawsuit as Callaway ends partnership over controversial ad

TL;DR Summary
After Callaway cut ties with Good Good Golf over an ad that showed violence against a woman, CEO Matt Kendrick accused Callaway of a coordinated media blitz and hinted at a lawsuit, while signaling a boycott; Callaway apologized, pledged $1 million to anti-domestic-violence causes, and announced internal reforms, and Good Good Golf also lost a planned fall event sponsorship amid the fallout.
- Good Good Golf CEO Matt Kendrick rips Callaway, hints lawsuit after being dumped for shocking ad New York Post
- Fallout from controversial golf ad deepens as Good Good loses deals with Callaway and PGA Tour CNN
- Good Good CEO bashes Callaway Golf after ending partnership Yahoo Sports
- Good Good Golf out as PGA Tour event title sponsor amid ad backlash ESPN
- Good Good Golf Ad Backlash — A Breakdown of the Controversy D Magazine
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