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Callaway

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Controversial co-branded golf ad fuels clash between new-age influencers and PGA Tour
sports12 hours ago

Controversial co-branded golf ad fuels clash between new-age influencers and PGA Tour

A Callaway ad for a new co-branded driver featuring Good Good personalities shows Garrett Clark shoulder-checking Alexis Miestowski, provoking backlash that led to the ad being pulled; both Good Good and Callaway issued apologies. PGA Tour chief Brian Rolapp criticized the initial response as lacking accountability and indicated it could affect the Good Good Championship and future partnerships, illustrating a broader fight between internet-driven golf personalities and golf’s traditional, conservative brand.

via CNN|
#advertising-controversy#callaway#golf
Callaway faces backlash over ad depicting violence against a woman
business14 hours ago

Callaway faces backlash over ad depicting violence against a woman

Golf equipment maker Callaway apologized for its role in a Good Good Golf ad that showed co-founder Garrett Clark shoving a female employee, prompting the video’s removal; Callaway said approval of the content was a mistake and pledged to prevent such incidents in the future, while Good Good Golf and the PGA Tour condemned violence and reaffirmed commitments to inclusivity.

via The New York Times|
#advertising-controversy#apology#business
Nelly Korda leads the way at KPMG Women's PGA Championship.
sports3 years ago

Nelly Korda leads the way at KPMG Women's PGA Championship.

NBC has announced that the final hour of this year's coverage of the KPMG Women's PGA Championship will be uninterrupted, marking the first time that the tournament will feature a final round with no commercials. Instead of commercials, on-screen graphics highlighting prominent brands from Callaway will be featured. Ad-free final hours should be the norm for golf telecasts going forward, even if it means more ads during early rounds of the tournament.

via Awful Announcing|
#callaway#commercials#golf
Topgolf Callaway's Disappointing Outlook Sends Stock Plummeting.
business3 years ago

Topgolf Callaway's Disappointing Outlook Sends Stock Plummeting.

Topgolf Callaway Brands Corp (NYSE:MODG) saw a 17% drop in its stock price after reporting Q1 results that beat expectations but disappointed investors due to lower-than-expected Q2 revenue guidance. While Topgolf revenue grew by 25.3%, golf equipment sales were down 5.2%. Management highlighted initiatives to boost growth in the second half of the year, but investors were not convinced.

via Seeking Alpha|
#business#callaway#q1-results
Koepka shares Masters lead while Woods struggles.
sports3 years ago

Koepka shares Masters lead while Woods struggles.

Jon Rahm's switch to a new driver, Callaway's Paradym Triple Diamond, has paid off at the Masters, as he hit every fairway and missed just one green to lead the field in both statistics. Rahm had struggled with the new driver earlier this year, but after tinkering with different heads and hosel settings, he has finally found one that he's comfortable with. His driving seems to be dialed in once again, which bodes well for his chances at Augusta National this week.

via PGA TOUR|
#callaway#driving#golf