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Callaway

All articles tagged with #callaway

Controversial Co-Brand Ad Triggers Leadership Shake-Up in Golf Marketing
business1 month ago

Controversial Co-Brand Ad Triggers Leadership Shake-Up in Golf Marketing

Following a controversial co-branded driver ad, Callaway ends its partnership with Good Good Golf and ousts its own content head Alex Upegui, while Good Good fires its VP of brand and marketing Jeffrey Lefkovits and trims staff; the fallout also hits Good Good's sponsorships—with the PGA Tour event and related programming canceled—and major retailers pulling its products, as both companies overhaul their content approval processes.

Good Good Golf Fires Ad Team After Controversial Promo Sparks Backlash
business1 month ago

Good Good Golf Fires Ad Team After Controversial Promo Sparks Backlash

Good Good Golf says it has dismissed the individuals behind a controversial ad that depicted a man shoving a woman for a Callaway driver, a move that led Callaway to drop the partnership, a scheduled PGA Tour event to be scrapped, and merchandise removal amid widespread criticism. The company apologized and said it will implement better internal processes, while founder Matt Kendrick cooled talk of a lawsuit and emphasized lessons learned that will guide the organization going forward.

Sandy City removes Callaway merchandise from River Oaks after ad controversy
local-news1 month ago

Sandy City removes Callaway merchandise from River Oaks after ad controversy

Sandy City pulled Callaway merchandise from the public River Oaks Golf Course amid backlash over a video by Callaway and Good Good showing violence toward a woman; Callaway ended its partnership with Good Good, which also withdrew from a sponsored PGA Tour event. The city says the move reinforces a welcoming, safe environment, and River Oaks will replace the merchandise with women-owned brands while hosting the 2026 Women’s Veterans on Course event next month.

Sandy drops Callaway gear from River Oaks after anti-woman ad, shifts to women-owned brands
local1 month ago

Sandy drops Callaway gear from River Oaks after anti-woman ad, shifts to women-owned brands

Sandy City will remove Callaway merchandise from River Oaks Golf Course after a controversial ad depicted violence against a woman. The city will instead stock women-owned brands as Callaway ends its partnership with the ad producer and donates to anti-violence groups; the move is framed as making public recreation spaces more welcoming and inclusive.

Good Good Chief Fires Back as Callaway Ends Partnership Over Controversial Ad
business1 month ago

Good Good Chief Fires Back as Callaway Ends Partnership Over Controversial Ad

Good Good's Garrett Clark publicly blasted Callaway after the brand ended its cobranded driver partnership over a controversial ad depicting violence against a woman; Callaway apologized and tightened its content review, while the fallout hit Good Good with partners pulling back (Dick's Sporting Goods), a PGA Tour event sponsorship loss, and Golf Channel canceling its Big Break series, with Callaway pledging $1 million to anti-violence and survivor-support efforts.

Good Good Golf ad sparks merch pulls and tour uncertainty
sports1 month ago

Good Good Golf ad sparks merch pulls and tour uncertainty

A controversial Good Good Golf ad promoting Callaway’s driver drew swift backlash for depicting a man shoving a woman, leading Dick’s Sporting Goods, Golf Galaxy and PGA Tour Superstore to pull the brand’s merchandise and fueling talk that the Good Good Championship event could be canceled. PGA Tour CEO Brian Rolapp criticized the initial response as disappointing and defiant, calling the situation fluid as conversations with the brand continue. The ad’s debut was delayed, and while some defend opinionated branding, the piece argues the incident was in poor taste and highlights the larger debate over cancel culture vs. accountability in sponsorships.

Retailers Dump Good Good Gear After Controversial Ad
business1 month ago

Retailers Dump Good Good Gear After Controversial Ad

Retailers Golf Galaxy and Dick’s Sporting Goods pulled Good Good merchandise after a controversial ad, with other stores and Golf Channel distancing themselves; Callaway apologized and began investigations, and the PGA Tour faced calls to drop Good Good as a sponsor, while Dick’s stock fell about 30% on weak earnings and Good Good’s leadership pledged to donate campaign proceeds and reassess its messaging.

Controversial co-branded golf ad fuels clash between new-age influencers and PGA Tour
sports1 month ago

Controversial co-branded golf ad fuels clash between new-age influencers and PGA Tour

A Callaway ad for a new co-branded driver featuring Good Good personalities shows Garrett Clark shoulder-checking Alexis Miestowski, provoking backlash that led to the ad being pulled; both Good Good and Callaway issued apologies. PGA Tour chief Brian Rolapp criticized the initial response as lacking accountability and indicated it could affect the Good Good Championship and future partnerships, illustrating a broader fight between internet-driven golf personalities and golf’s traditional, conservative brand.

Callaway faces backlash over ad depicting violence against a woman
business1 month ago

Callaway faces backlash over ad depicting violence against a woman

Golf equipment maker Callaway apologized for its role in a Good Good Golf ad that showed co-founder Garrett Clark shoving a female employee, prompting the video’s removal; Callaway said approval of the content was a mistake and pledged to prevent such incidents in the future, while Good Good Golf and the PGA Tour condemned violence and reaffirmed commitments to inclusivity.

Nelly Korda leads the way at KPMG Women's PGA Championship.
sports3 years ago

Nelly Korda leads the way at KPMG Women's PGA Championship.

NBC has announced that the final hour of this year's coverage of the KPMG Women's PGA Championship will be uninterrupted, marking the first time that the tournament will feature a final round with no commercials. Instead of commercials, on-screen graphics highlighting prominent brands from Callaway will be featured. Ad-free final hours should be the norm for golf telecasts going forward, even if it means more ads during early rounds of the tournament.

Topgolf Callaway's Disappointing Outlook Sends Stock Plummeting.
business3 years ago

Topgolf Callaway's Disappointing Outlook Sends Stock Plummeting.

Topgolf Callaway Brands Corp (NYSE:MODG) saw a 17% drop in its stock price after reporting Q1 results that beat expectations but disappointed investors due to lower-than-expected Q2 revenue guidance. While Topgolf revenue grew by 25.3%, golf equipment sales were down 5.2%. Management highlighted initiatives to boost growth in the second half of the year, but investors were not convinced.

Koepka shares Masters lead while Woods struggles.
sports3 years ago

Koepka shares Masters lead while Woods struggles.

Jon Rahm's switch to a new driver, Callaway's Paradym Triple Diamond, has paid off at the Masters, as he hit every fairway and missed just one green to lead the field in both statistics. Rahm had struggled with the new driver earlier this year, but after tinkering with different heads and hosel settings, he has finally found one that he's comfortable with. His driving seems to be dialed in once again, which bodes well for his chances at Augusta National this week.