Netflix bets on vertical video with a mobile UI revamp

1 min read
Source: The Verge
Netflix bets on vertical video with a mobile UI revamp
Photo: The Verge
TL;DR

Netflix announced a redesigned mobile app set to launch at the end of April, adding a vertical video feed to better reflect its expanding entertainment lineup and make mobile engagement easier; the company says the lines between TV and mobile entertainment are blurring and that mobile video clips drive engagement, with the revamp aiming to support long-term growth after a prior TV app update and earlier vertical-feed tests.

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