Netflix bets on vertical video with a mobile UI revamp
TL;DR Summary
Netflix announced a redesigned mobile app set to launch at the end of April, adding a vertical video feed to better reflect its expanding entertainment lineup and make mobile engagement easier; the company says the lines between TV and mobile entertainment are blurring and that mobile video clips drive engagement, with the revamp aiming to support long-term growth after a prior TV app update and earlier vertical-feed tests.
- Netflix embraces vertical video with major mobile app update The Verge
- Netflix launching redesigned iPhone app with vertical video feed 9to5Mac
- Netflix is prepping a mobile revamp with a TikTok-style vertical video feed and all Android Authority
- Netflix to Debut a Vertical Video Feed Similar to YouTube Shorts on Its Mobile App Later This Month Tech Times
- Netflix is about to feel more like social media with a vertical feed coming soon Digital Trends
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