
Netflix’s ad push grows to 250M viewers, with vertical video and podcasts expansion
Netflix’s ad-supported tier now reaches about 250 million monthly viewers, more than doubling from last year, and the company disclosed $1.5 billion in ad revenue for 2025. It’s expanding ads into its new vertical video feed on mobile and the podcast lineup, rolling out to 15 new countries while testing personalized ads based on viewing behavior, even as Texas sues Netflix over data collection and price hikes on the Basic plan.







