"Apple Event 2023: iPhone 15 Price, Release Date, and Key Announcements"

Apple unveiled the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, with prices starting at $799. The new iPhones feature a redesigned notch, improved camera systems, and will be available for pre-order on September 15. Apple also introduced the Series 9 Apple Watch, featuring a new processing chip and updated colors, priced at $399. Additionally, the Apple Watch Ultra 2 was announced, offering the "double tap" feature and a 36-hour battery life, priced at $799. All new iPhones will switch to USB-C charging.