Apple's iPhone Event Taglines Take a Global Twist
TL;DR Summary
Apple announced its September 9 iPhone event for 10 a.m. Pacific Time; while the US and several English-speaking regions use the tagline 'Surprise and Shine,' regional Apple sites display a wide range of non-literal translations tailored to local languages, with examples from Canada (French), Germany, Spain, France, Italy, Denmark, UAE, China, and more. Some regions (Japan, Korea, Brazil, Mexico, Thailand, Vietnam) have not yet updated their pages. The piece also notes Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and a foldable iPhone at the event.
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