Apple's Vision Pro headset wows with mixed-reality technology.

Apple's newly announced $3,499 Vision Pro headset is marketed as a "pro" device, but it's not clear who the target audience is. Unlike previous "pro" devices from Apple, the Vision Pro doesn't seem to be aimed at high-level creative professionals. Instead, it's focused on content consumption and video calling, with some potential for productivity apps. The headset uses the same software frameworks as iPadOS and iOS, meaning hundreds of thousands of iPad and iPhone apps will be available on Vision Pro at launch. However, it remains to be seen how well developers will be able to adapt them for the headset's unique input methods.