All articles tagged with #vision pro
A day-one brief outlines Apple’s immediate priorities under a new CEO, detailing hardware readiness and pricing, a pivot toward services despite EU app-store changes, ongoing AI/Siri development, privacy considerations around wearables, and a wave of leadership transitions amid scrutiny and investor expectations.
Apple is cutting more than 200 jobs—about 100 from the Vision Pro team and 100 from Siri/Intelligent Systems Experience—as it pivots to a new generative‑AI architecture and reshuffles to rebuild Siri. The moves come as Vision Pro underperformed, and AI‑related costs rise due to a memory shortage; Apple says it will create new roles as part of the transition and has meanwhile raised prices on Macs and iPads and introduced a leasing plan to attract customers.
Apple is cutting more than 200 jobs across its Siri and Vision Pro teams, including large reductions in Vision Pro’s gaming group and the immersive video unit, as part of a broader realignment to prioritize AI and new devices. The company says some roles will be recreated and others relocated, while it will offer internal transfers. Vision Pro content production will be scaled back in-house in favor of fewer immersive videos and more third‑party content, though Apple stresses Vision Pro and visionOS are not dead. In the near term, Apple will focus resources on future products, with Bloomberg noting a new Vision Pro model could come as early as 2028.}
Apple reportedly laid off at least 60 employees from the Vision Group as part of a broader reorganization, deprioritizing major new enclosed headsets in favor of AI-powered wearables while continuing to invest in visionOS and spatial computing.
Apple is cutting more than 200 jobs across its Vision Pro and Siri teams, including largely shutting down the Vision Pro gaming unit and downsizing the Vision Pro immersive-content group. The company says the restructuring is to evolve the business and deliver better experiences, with new roles to be created as it pursues future hardware like slimmer headsets and Apple glasses after the Vision Pro’s 2024 launch.
Apple reportedly laid off about 60 employees from its Vision Group, effectively disbanding the Vision Pro team and redistributing staff to other projects as the company pivots toward smart glasses, with reports of canceling a second Vision Pro and a cheaper “Vision Air,” and a potential headset launch pushed to late 2028.
Apple reportedly laid off at least 60 employees from its Vision Group, signaling a shift away from VR development toward smart glasses and ongoing work on visionOS, with Vision Pro continuing in a downsized capacity.
Apple has suspended development of the cheaper glass-substrate micro-OLED Vision Pro display (G-VR) with Samsung Display and plans to terminate the project by September; mass production was eyed for after 2028 as Apple pivots toward smart glasses. Samsung continues to work on OLED panels for its own devices; the lighter, cheaper ‘Vision Air’ has been canceled, and any new Vision Pro–style device isn’t expected for several years. Vision Pro itself was refreshed in 2025 with an M5 chip and a price hike.
During WWDC 2026, Apple highlighted a slide detailing 250+ changes across iOS 27, macOS 27 Golden Gate, watchOS 27, tvOS 27, and visionOS 27. Developer betas are available now with a September public release anticipated. Highlights include a customizable Camera app in iOS 27, a major Siri redesign powered by AI, performance and energy-efficiency improvements, and widespread UI tweaks and feature updates across iPadOS, macOS, Maps, Photos, Messages, Reminders, and more.
Apple unveiled visionOS 27 at WWDC, adding Siri AI that can interact with real and virtual spaces via visual intelligence. A developer beta is available now, with a public beta next month and a full fall launch. Highlights include immersive panoramas, faster Vision Pro Wi‑Fi, an extra-small widget size, a redesigned Control Center, and curved windows that wrap around your space; early Siri AI features are English-only and EU launch is included at launch.
Apple’s upgraded Siri AI will run on devices that support Apple Intelligence, listing iPhone models from the 15 Pro onward (and several 16/17 variants), iPads with M1 or newer (including iPad mini with A17 Pro) and iPad Air with M1/newer, iPad Pro with M1/newer, Macs with M1 and newer, Apple Watch models when near a compatible iPhone, and Vision Pro (M2 and M5). CarPlay support is included. Siri AI is in developer betas for iOS 27, iPadOS 27, macOS 27, and visionOS 27 today with a public beta in July and a full launch later this year; it won’t be available in the EU at launch due to regulatory DMA issues.
Bloomberg reports that Mike Rockwell, who helped push Apple’s AI strategy and led the Siri revival behind the scenes after the Vision Pro era, is not getting the credit or a promotion he expected as WWDC 2026 looms; the revamped Siri is expected to be context-aware, include a dedicated chatbot, and run on a Google-backed LLM, with Apple leadership divided over Vision Pro’s fate.
WWDC 2026 is expected to finally unveil a Gemini-powered Siri with a dark, streamlined UI, plus a new Siri app for chat-style prompts and the ability to bring in third-party AI chatbots. Apple reportedly aims for agentic, multi-step tasks and Visual Intelligence integration in Camera, alongside about 27 platform updates focused on performance, security and battery life. No major new hardware is anticipated this year, though tweaks to Apple TV 4K and HomePod mini could surface as support for AI features grows.
Analyst Ming-Chi Kuo suggests Apple will pivot from the bulky Vision Pro toward lightweight AR glasses aimed at broad adoption, with a display-less model due in 2027 and a display-enabled version not arriving until 2029; Vision Pro itself may be deprioritized or out of active development. The glasses are expected to run different OSes based on whether they’re connected to a Mac or iPhone, and Apple’s move to a 2nm silicon process could enable thinner form factors, though battery life and public acceptance remain hurdles.
Apple is refocusing its spatial-computing strategy, canceling plans for a second Vision Pro and the lighter Vision Air, and concentrating on two smart-glasses projects: AI-powered glasses expected in 2027 and display-based AR glasses with optical waveguides not before 2029. Bloomberg’s Mark Gurman adds that Vision Pro 2 may be in testing but the category is effectively on ice as John Ternus takes the helm.