Controversy Surrounds Elon Musk's Bright 'X' Sign and Twitter Rebranding

A man living near X's San Francisco headquarters, which recently had a bright X sign installed on its roof, has expressed annoyance at the light pollution caused by the logo. Videos shared by the neighbor show the logo's bright lights aimed directly at his home, with the lights even pulsating and strobing at night. While the neighbor is "a little annoyed" by the sign's brightness, he doesn't plan to file a complaint with the city. The installation of the new X logo prompted an investigation by the city of San Francisco, as a permit is required to erect a sign on a building.