Google Offers 50% Discount on Nest Aware Annual Plan Post-Price Hike

Following a recent price hike to $100/year for Nest Aware, some users in the US are receiving a 50% discount offer when attempting to cancel or renew their subscription, though this deal is not available in Canada or Australia. The offer appears to be a retention tactic, similar to previous Google promotions, and coincides with the upcoming rebranding of Nest Aware plans.