LG Says Its TVs Don’t Constantly Listen—Wake Words Processed Locally

LG rejects accusations that its OLED TVs constantly record conversations for advertising, saying audio is only captured for wake-word detection and processed locally, with no data uploaded when the TV is offline. Automatic Content Recognition (ACR), voice recognition, and interest-based advertising are optional and opt-in, though critics question consent during setup and European regulators may scrutinize GDPR compliance; guidance notes that disabling data collection is possible but not always straightforward.