"Marketing Company Admits to Eavesdropping on Phones and Smart Devices for Targeted Ads"

TL;DR Summary
Cox Media Group (CMG) claims to have the capability to listen to ambient conversations through embedded microphones in smartphones and smart devices to gather data and target ads, according to marketing materials and a pitch given to an outside professional. This revelation confirms long-held suspicions that smartphones may be listening to people for ad targeting purposes. It is unclear if this capability is currently being used on devices in the market, but CMG advertises it as a marketing technique for the future. Concerns about data privacy and surveillance are raised by this development.
- Marketing Company Claims That It Actually Is Listening To Phone and Smart Speakers To Target Ads Slashdot
- Are Marketers Using Smartphones to Listen to Your Conversations to Target Ads? Yes, Cox Media Group Says in Materials Deleted From Its Website Variety
- Marketer sparks panic with claims it uses smart devices to eavesdrop on people Ars Technica
- The tiny marketing company that claims it really is listening to us from phones and smart TVs. The Verge
- Cox claims it can listen in on phone 'whispers' Business Insider
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