Samsung's Tab S12 Ultra Sets New Android Tablet Benchmark at $1,400

Key points

• The Galaxy Tab S12 Ultra starts at $1,399.99, while the S12 Plus begins at $1,199.99.
• The Ultra retains its 14.6-inch display and 11,600mAh battery from the previous generation.
• Both tablets feature the MediaTek Dimensity 9500 chipset and Android 17-based OneUI 9.
• The S12 Plus receives a larger 12.6-inch screen and a bigger 10,600mAh battery compared to the S10 Plus.
• Samsung includes an S Pen and offers free trials for Adobe and Google apps worth $445.

Background

Samsung previously delayed the Tab S12 series to October, with earlier leaks suggesting the Ultra would be a subtle refresh. The company has faced competition from budget Android tablets and the iPad Pro, but remains the primary Android rival to Apple in the premium segment. The S26 Ultra recently became the top-selling Android phone, highlighting Samsung's strength in the ultra-premium market.

How outlets are covering it

Engadget praises the Tab S12 Ultra as the 'apex Android tablet' for its stunning display and DeX mode, but criticizes the $1,400 price and single USB-C port. The Verge notes the Ultra is a modest refresh compared to the Plus, which receives a more significant overhaul. Gizmodo highlights the price increases and the value of included app trials, while GSMArena provides detailed specs, confirming the 7-year update promise and Wi-Fi 7 support for the Ultra.

Why it matters

The Tab S12 Ultra solidifies Samsung's position as the sole major Android competitor to the iPad Pro in the premium segment. Its high price and minimal changes from last year may challenge consumer interest, but the inclusion of DeX and an S Pen continues to position it as a viable laptop alternative for Android users.

What to watch

The tablets go on sale October 7. Samsung will likely face scrutiny over the Ultra's price-to-performance ratio, while the Plus model may attract buyers seeking a more substantial upgrade. Future updates to the regular Tab S12 are expected in 2027.