Spotify Introduces In-App Messaging to Enhance Sharing and Engagement

1 min read
Source: Music Business Worldwide
Spotify Introduces In-App Messaging to Enhance Sharing and Engagement
Photo: Music Business Worldwide
TL;DR

Spotify has introduced a new in-app direct messaging feature for mobile users in select markets, allowing users to share music, podcasts, and audiobooks with friends and family, enhancing content discovery and social interaction within the platform. The feature supports text and emojis, is optional, and is designed to complement existing social media sharing options, with privacy and moderation measures in place.

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