Streaming Becomes the Top TV Platform, Surpassing Traditional Broadcast and Cable
TL;DR
For the first time, streaming has surpassed traditional TV in the US, with YouTube leading the way at 12.5% of all TV viewing, driven by a shift towards creator-based content and a 71% increase in streaming usage over four years.
- Streaming just overtook traditional TV for the first time, with YouTube leading the pack 9to5Google
- It’s Official: Streaming Is Now the King of TV The New York Times
- Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time Nielsen
- Streaming Dethrones Broadcast and Cable TV in Ratings First The Daily Beast
- Streaming overtakes cable and broadcast as the most-watched form of TV NBC News
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