"The Epic Billionaire Battle: Musk vs. Zuckerberg"

Mark Zuckerberg has been trying to appear more relevant among the tech elite by courting the same "tech bros" who have been captivated by Elon Musk. He has appeared on podcasts hosted by Joe Rogan and Lex Fridman, posted sweaty action shots on Instagram displaying his jujitsu skills, and accepted Musk's challenge to a cage fight after news reports on Meta creating a Twitter competitor. Zuckerberg's strategy to pitch himself as a visionary innovator to a tech-savvy audience has been years in the making, according to people familiar with the matter.