Xbox Set to Challenge Google and Apple with Cross-Platform App Store

Microsoft is working on bringing an Xbox games store to Android and iOS devices, following the company's acquisition of game developers and studios. Xbox head Phil Spencer confirmed the plan and mentioned discussions with partners to expand the store to non-Microsoft platforms. While Google has loosened restrictions on Android, Apple's walled garden approach currently prevents third-party app stores on iOS. However, potential EU regulations could change this, potentially allowing an Xbox games store on iPhones and iPads. Samsung is speculated to be among the first brands to pre-install the store on their devices.