Xreal's Next-Gen AR Glasses Challenge Meta and Apple with November US Launch

Chinese augmented reality firm Xreal has launched its next-generation glasses, the Xreal Air 2 and Xreal Air 2 Pro, in the US, UK, and selected European markets. The lightweight glasses aim to provide a comfortable and easy-to-wear AR experience, allowing users to have large-screen experiences of apps such as streaming services and gaming. Xreal's glasses can connect to smartphones, game consoles, and other devices, offering a virtual screen of up to 330 inches. With a focus on improving comfort and reducing weight, Xreal aims to capture a wider consumer base in the growing AR market, which is set to rebound in 2024 with the introduction of new hardware from tech giants like Apple and Meta. Xreal currently holds a 2% market share and aims to achieve annual sales of 1 million units within the next two to three years.