US bid to win back Canadian visitors meets wary traveler backlash
TL;DR Summary
The United States is ramping up promotions to lure Canadian travelers back after Donald Trump’s suggestion that Canada could become the 51st state and amid tariff tensions that cooled cross-border travel. Canadian visits and spending to the U.S. fell steeply in 2025, with only tentative gains in early 2026 around the World Cup, as states and cities pushed outreach. Many Canadians remain hesitant or avoid visiting the U.S. until political and trade tensions ease, making a strong winter rebound uncertain.
- The US wants to win Canadian visitors back, but tourists say ‘it’s a wasted effort’ The Independent
- US tourism groups want to win Canadian visitors back. A testy trade war isn’t helping AP News
- As Canada-U.S. relations sour, border towns of upstate New York fear damage will be permanent CBC
- Cross-border travel rebounds, but some Canadians staying home amid U.S. trade tensions CTV News
- U.S. State Faces Quiet Labor Day Following $57 Million Canadian Tourism Loss TheTravel
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