White Rhino Auction: 2000 Near Threatened Species for Sale

John Hume, who owns 13-15% of the world's white rhinos, has launched an auction to sell off his 2,000-strong herd in an online sale starting at $10 million. Hume established the Platinum Rhino Project to legalize the trade of rhino horns, which is banned in most countries, and create a breeding farm where the horns could be safely sawn off a living rhino and sold on the open market. The ranch's website states that Hume has invested more than $150 million of his own money into the Platinum Rhino Project since it opened its doors in 2009. The ideal buyer is a person or foundation with a passion for conserving rhinos and the means to keep the breeding project going.