"Israeli Super Bowl Ads: From Gaza War to Hostage Release"

Israel ran a series of Super Bowl ads to push their narrative of the Gaza war, featuring clips of Israeli hostages in Gaza and a hashtag "Bring all dads back home." The ads were part of an Israeli government campaign overseen by the National Public Diplomacy Directorate. As the ads aired, Israel conducted a rescue operation in Gaza, resulting in a diversionary bombardment that killed around 100 civilians in Rafah. The ads sparked outrage and criticism, with activists accusing Israel of intentional timing and planned diversion, and journalists criticizing Israel's policy towards the hostages.