Creative Drought: Russian State TV Struggles for New Ideas

Russian TV audiences are becoming tired of the constant propaganda about the war in Ukraine, leading to a decline in viewership for popular news programs. Kremlin propagandists, who are given instructions called "temniki" from the Kremlin, are struggling to come up with compelling narratives as war fatigue sets in among the Russian population. Many Russians are turning to social media, particularly military bloggers on Telegram, for unvarnished views of battlefield setbacks.