Iran Coverage Fuels March Cable News Rating Swings Across Fox News, CNN, and MS NOW

March’s news cycle, dominated by President Trump’s war with Iran, boosted cable-news audiences across Fox News, CNN and MS NOW. Fox News led primetime with 2.994 million viewers (up 15% vs February) and totaled 1.897 million for the day (up 10%), with demo gains of 24% in primetime and 17% in total day. CNN climbed to 898,000 in primetime (up 11%) and 638,000 total-day viewers (up 48%), with demo increases of 14% (primetime) and 41% (total day). MS NOW was second in primetime with 1.262 million viewers (up 11%), while primetime demo averaged about 130,000 (down 1%). In total day, MS NOW averaged 757,000 viewers (up 7%) with roughly 80,000 demo viewers (up 1%). Across the board, year-over-year figures also improved, highlighting how Iran- and Trump-focused coverage boosted audience interest.