EU drafts KIDS Act could curb login bonuses and loot-box monetization in online games

The EU Commission published a draft EU KIDS Act that would apply to online games sold in EU territories, requiring parental controls and age verification, restricting excessive use by minors (including login bonuses and rewards tied to play time), limiting contact between minors and other users, and introducing binding codes of conduct and monetization transparency considerations. The regulation would be directly applicable in member states if approved, but the text is not final and awaits Parliament and member-state sign-off.