Instagram CEO warns algorithm-free feeds would drown users in brand content

TL;DR Summary
Instagram CEO Adam Mosseri says removing the platform's ranking algorithms would overwhelm users with brand content and reduce engagement, arguing that a reverse-chronological feed is not a solution; the comments come as Australia weighs letting users opt out of algorithms, while Instagram pursues transparency about how feeds are curated and hints at future AI-assisted explanations for content being shown.
- Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world The Guardian
- The Netherlands forced Meta to let users ditch algorithmic feeds. Here’s what happened The Conversation
- Australians will be able to switch off social media algorithms under planned legislation BBC
- Instagram boss warns users will be 'overwhelmed' without algorithm abc.net.au
- Australia sees no threat to US ties after White House criticism of social media reforms Reuters
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