Italian tourism campaigns face ridicule and criticism.

Italy's tourism ministry is facing criticism for using footage of people in Slovenia drinking Slovenian wine in an official video to attract tourists to Italy. The video, part of a €9 million campaign, was widely mocked by critics and on social media. The controversial footage shows a group of young people drinking wine on a sunlit patio, which was later identified as being in Slovenia. The Armando Testa communications group, which produced the video, has not commented on the issue. Italian Tourism Minister Daniela Santanche defended the video, calling critics "snobs" and saying it was aimed at attracting young people.