Lake Como's 'Fresh Air' Cans: A Novel Souvenir for Tourists

A communications company in Italy is selling cans of 'fresh air' from Lake Como for €9.90 each, offering tourists a unique souvenir from the picturesque destination. The initiative, led by marketing specialist Davide Abagnale, aims to provide an original and easily transportable memento. While the idea has received mixed reactions, it follows a trend seen in other tourist spots like Naples and even countries like Iceland and Canada, where local air is also sold as a novelty item.