Marilyn Monroe Turns Nude-Photo Scandal Into PR Win
A historian explains that Marilyn Monroe used savvy media tactics to control a 1952 nude-photo scandal by collaborating with journalist Aline Mosby to publish that she was the “Girl on the Calendar,” describing the photos as old and taken when she was broke—an honesty that humanized her and boosted her public image, followed by ongoing publicity efforts to counter detractors.