Versant to Buy Full Swing for $530 Million, Boosting Golf Tech & DTC Growth
Versant Media unveiled plans to acquire Full Swing, a golf-simulation and performance-data firm, for $530 million in cash from Bruin Capital and minority investors. The deal aims to expand Versant’s direct-to-consumer golf footprint (through Golf Channel, GolfNow, and GolfPass) and build a broader multi-sport tech platform for athletes, coaches, and fans, with a target of a 50/50 revenue split between new digital/DTC businesses and legacy media. Full Swing CEO Ryan Dotters will report to Versant president of digital platforms Will McIntosh, and closing is expected in the second half of 2026.