"Volkswagen's Super Bowl Ad: A 75-Year American Love Story"
Volkswagen is celebrating 75 years in the U.S. with a Super Bowl ad featuring Herbie the Love Bug and various pop-culture highlights, set to Neil Diamond's "I Am... I Said." Directed by Lance Acord, the commercial spans the automaker's history in the U.S. and will air during the game's third quarter. The ad includes nods to the VW Bus, electric vehicles, and references to Herbie the Love Bug franchise and The Simpsons. After the game, a 60-second version will be available online and on social media as part of the 75-year anniversary promotion.