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Apple stock rose after unveiling the iPhone 18 Pro and its first foldable iPhone Duo, with Pro starting at $1,199 and Duo at $1,999, in a high-profile product debut for new CEO John Ternus and a test of upgrade demand.
Bank of America analyst Wamsi Mohan finds that Apple stock typically dips on iPhone reveal day but recovers in the following 30–60 days, with 17 gains in the 60 days after reveals since 2007 and a peak ~20% gain after the iPhone 11 reveal; the piece also notes potential price hikes, margins pressure from memory-chip inflation, ongoing supply tightness, and Apple’s upcoming show with a foldable iPhone and AI features.
KeyBanc warns Apple’s iPhone 18 Pro event could weigh on AAPL as the company weighs broad price hikes against margin pressure; expects around 80 million iPhone 18 units in late 2026–early 2027, with iPhone 18 Pro at $1,249 and Pro Max at $1,399, foldable iPhone Ultra at $2,199, and notes shares have historically weakened around iPhone announcements.
Apple is reportedly pursuing a premium-only fall iPhone lineup—releasing only the iPhone 18 Pro, Pro Max and a foldable Ultra while deferring base models to 2027—as a test of CEO John Ternus’s execution. JPMorgan notes premium iPhones already make up a larger share of shipments and could be supported by financing and trade-ins, even as Apple contemplates about $100 price increases on the Pro models. The launch’s success hinges on sustained demand for high-end devices, consumer willingness to trade up, and any ongoing supply constraints that could affect early deliveries.
Apple stock rose as John Ternus takes the CEO reins, and Yahoo Finance’s AlphaSpace suggests a collar strategy to protect the position for about $5 upfront: buy one Sept. 18 310 put and sell one Sept. 18 340 call, requiring ownership of 100 shares. The collar provides a floor near 310 through Sept. 18 while capping upside above 340, with a breakeven around 324.82. If the stock ends between the strikes, the options expire worthless and you keep the stock’s value within that range; maximum potential loss is about $1,482 and maximum gain about $1,518. The plan also coincides with Apple’s upcoming product event on Sept. 9, making the hedge a straightforward trade-off for potential event-driven moves.
Apple taps John Ternus as CEO, with Tim Cook moving to executive chairman, signaling a shift to put AI at the center of its strategy while maintaining hardware discipline. On transition day, AAPL dipped intraday to about $313 and traded around $316.85 after hours as investors weighed the AI roadmap against iPhone growth. Longer‑term bets reportedly include a foldable iPhone and a revamped Siri powered by Google’s Gemini, with leadership duties around the App Store and product events reassigned to Eddy Cue and Kristin Huguet Quayle ahead of Apple’s September 9 event.
Apple will appoint John Ternus as its next chief executive on Sept. 1, replacing Tim Cook; the longtime Apple veteran and current hardware head is expected to maintain continuity. The leadership transition comes as September historically marks a rough month for stocks, but Apple has shown strong iPhone demand (up about 22% in the first three quarters of fiscal 2026) and is poised to unveil new products, keeping its growth story intact.
Apple’s stock fell nearly 2% in regular trading before its June-quarter earnings, as analysts foresee revenue rising about 15.5% to roughly $108.65 billion and iPhone sales growing around 20.8%, with gross margin expected to slip to about 47.9%. The company also launched Apple Upgrade, a Klarna‑administered leasing program offering iPhone and Apple Watch leases (and longer terms for Macs and iPads) starting at $17.99 and $11.99 per month respectively, aimed at driving more upgrades through Apple’s direct channels, though the program’s financial impact isn’t yet quantified.
Apple beat Q2 FY26 with EPS of $2.01 on $111.2 billion in revenue, led by iPhone 17 demand, sending the stock up over 3%. Analysts raised price targets to about $310–$330, highlighting momentum and upcoming product cycles, with a consensus Moderate Buy and an average target around $310.95 (~11% upside). Investors also eye events like the developer conference and potential foldable iPhone as sources of further upside.
Following Apple's robust March quarter, Morgan Stanley's Eric Woodring lifts AAPL's price target from $315 to $330 and reiterates an Overweight rating, citing solid topline growth, margin expansion to 49.3%, and stronger June guidance. Apple posted revenue of $111.18B (+16.5% YoY) and EPS of $2.01, with iPhone revenue of $57B and China revenue of $20.5B; Services grew 16.3% YoY and free cash flow is projected to rise about 53% in FY26. With a broad bullish consensus and a target around $311, the stock could rise roughly 9% over the next year.
Apple’s Tim Cook has driven the company from a roughly $350B valuation in 2011 to about $4T, but with Cook’s planned exit, a top investor argues it may be prudent to cash out at a premium amid concerns over iPhone replacement cycles, Vision Pro demand, and a global memory-chip shortage; despite the caution, Apple posted its best quarter yet (Q2 GAAP EPS $2.01, revenue $111.18B, up 16.5%), and Wall Street remains mixed with a Moderate Buy consensus and a ~10% upside to a $299.80 12-month target.
IDC forecasts the global smartphone market will fall 12.9% in 2026 to about 1.12 billion shipments due to rising memory chip prices, marking a record decline, but Apple and Samsung are expected to gain market share. The average selling price is seen rising about 14% to $523 as manufacturers push higher-margin models, with low-end Androids most affected. Apple recently posted a strong December quarter with iPhone revenue up about 23%, and analysts’ consensus on AAPL remains a Moderate Buy with roughly 12.7% upside to around $307.55.
Wedbush analyst Daniel Ives says Apple’s evolving AI push—headlined by a revamped Siri, AI platform for developers, and a Google Gemini partnership—could unlock meaningful upside for Apple stock in 2026, with AI monetization potentially adding $75–$100 per share. He maintains an Outperform/Buy rating with a $350 price target, signaling ~34% upside, and argues the market underestimates the impact of Apple’s consumer AI rollout despite past AI delays.
Wedbush’s Daniel Ives reiterates a street-high $350 price target for Apple, calling the recent stock selloff unwarranted and arguing Apple’s AI strategy—centering on an upgraded Siri and an AI-powered subscription—could unlock significant value. With billions of devices installed and firm momentum on AI monetization, Ives sees upside of roughly 32% to the target, despite a prior delay scare. The stock’s current consensus remains a Moderate Buy with upside potential around the mid-teens, and Apple is positioned for a 2026 rollout after this year’s AI push.
Wedbush argues Apple's recent stock decline is unwarranted as the company aims to monetize AI in 2026 through Siri AI, iOS updates, and a broader AI platform, with potential upside of about $75-$100 per share as the technology rolls out; optimism is supported by a Google deal and stronger leadership urgency.