AI studios roll into Hollywood, promising faster, cheaper filmmaking
Hollywood is witnessing the rise of AI-powered studios like Promise that use real‑time generated backdrops and synthetic performers to speed up production and cut costs. On a Culver City set, AI-generated scenery and motion were composited live with a human actor, illustrating how hybrid human‑AI filmmaking could become common. The trend has drawn both praise from some industry figures (and big backers) and concern from directors, actors, and unions about jobs and creative control, as Netflix and others increasingly adopt AI tools. Proponents argue AI can unlock new creative voices and cost savings, while critics warn of outsourcing and reduced human involvement.