"Bluesky Unveils Custom Super Bowl Feeds Featuring Taylor Swift and More"
Twitter alternative Bluesky is launching custom feeds for Super Bowl fans, including one with news about Taylor Swift, demonstrating its support for algorithmic choice. Users can create a variety of custom feeds, and Bluesky has added 1.3 million users since opening to the public. The platform aims to personalize social media to individual interests, offering feeds for different views of the network and topical feeds like the new Super Bowl feeds. Whether custom feeds will be a long-term draw remains to be seen, but Bluesky's growth suggests potential competition for established platforms like Twitter.