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Allbirds pivots to AI hardware, rebrands as NewBird AI amid sharp stock surge
markets1 month ago

Allbirds pivots to AI hardware, rebrands as NewBird AI amid sharp stock surge

Allbirds abandons its footwear roots to become AI hardware company NewBird AI, a move that sent its stock soaring about 660% in a day. The plan calls for leasing AI processing power, a pivot critics say could be a short-term FOMO play; the company has sold its shoe assets for $39M and aims to raise roughly $50M for initial chips. Leadership is still largely from the apparel side, and analysts have given BIRD a Hold, highlighting skepticism about building a true AI business without massive capital and expertise.