US iPhone market share surges to 55% as Android shipments plummet
The US iPhone market share increased to 55% in Q2, benefiting from a decline in Android smartphone shipments. The overall US smartphone market experienced a tough quarter, with a 24% decline in shipments. Alcatel, Samsung, and Motorola were among the Android brands that suffered the most. Apple's iPhone shipments fell 6% year-on-year but still outperformed most Android brands, allowing Apple to increase its market share. Carrier promotions played a significant role in Apple's resilience. Google was the only Android brand to see growth, thanks to the launch of the Pixel Fold.