KU Football's Stadium Makeover Could Cost About $1 Million Per Home Game
KU is rebuilding David Booth Memorial Stadium as part of the Gateway District, reducing capacity by 11,000 and likely cutting home-game revenue by about $1 million this season. Athletics projects a $13 million deficit this year (on top of last year's $16 million) amid higher NIL/salaries and lower sponsorship income, funded in part by bonds; the project aims to finish the stadium by 2027 with the hotel and residences completed later, while philanthropy and a London game offset some costs.