Bluesky's Toni Schneider outlines an open, private-by-design social web
Bluesky’s new permanent CEO Toni Schneider pitches a decade-long plan to grow the open AT Protocol and ATmosphere: keep Bluesky as a text-first, ad-free app while expanding private, member-based spaces, distributed moderation, and ecosystem-wide monetization. He also pushes protocol governance to independent bodies (IETF and a Swiss foundation) and envisions a federated network of thousands of apps built on AT Proto, with user data and identity owned by users.