NBA's In-Season Tournament Introduces Bold and Fully Painted Courts
The NBA's creative brain trust developed a bold plan to differentiate in-season tournament games by painting the entire court with team-specific colors and special decals, including a central strip resembling an airport runway. The league collaborated with teams, refinishing companies, and trucking companies to complete the project in time for the tournament. The courts feature unique designs inspired by team jerseys and incorporate a giant tournament trophy as the center-court logo. The NBA aims to create a distinct visual identity for the tournament and enhance the fan experience.