"Deion Sanders' Colorado Buffaloes: Success, Media Approach, and Brand Building"
Skip Bayless sparks controversy by asking if the University of Colorado's football team, under Deion Sanders' leadership, is now "Black America's Team." While some found the question harmless, others criticized Bayless for bringing race into fandom. The University of Colorado has seen a significant improvement in performance since Sanders became head coach, but their recent defeat against Oregon ended their winning streak.