Supplement maker fined $600K for hijacking Amazon reviews
The US Federal Trade Commission has fined The Bountiful Company, maker of the Nature’s Bounty brand of vitamins, $600,000 for "review hijacking" on Amazon. The company abused a feature of Amazon to make it seem like some of its newer supplements had higher product reviews and ratings than they did in reality. The FTC has barred the company from employing such tactics in the future. Amazon has policies in place to prevent listing abuse and remove inauthentic reviews.