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Brand Activation

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Progressive Expands Game-Day Presence Across 13 College Football Programs
business2 hours ago

Progressive Expands Game-Day Presence Across 13 College Football Programs

Progressive Insurance is expanding its college football game-day footprint to 13 programs, adding on-field branding, LED signage, in-game video-board features, and digital/social integrations across Boise State, Colorado, Georgia, Iowa, Kansas State, Ole Miss, Oregon, Purdue, SMU, Syracuse, Texas Tech, USC, and Wake Forest. The sponsorship, backed by Learfield, aims to boost fan engagement and support student-athletes as the 2026 season kicks off the weekend of Aug. 29.