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Brand Activations

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US Open ejects influencers for flaunting access credentials
sports9 days ago

US Open ejects influencers for flaunting access credentials

Two NYC influencers from The VIP List say they were expelled from the US Open two hours after posting photos of their event credentials online; they claim they followed rules and didn’t realize posting credentials violated policy, as the USTA expanded credentialed creators this year. The incident adds to ongoing influencer-related headaches at the tournament, which has also warned about photography and etiquette after disruptions in a luxury suite and ongoing brand activations.