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Brand Content

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Instagram CEO warns algorithm-free feeds would drown users in brand content
technology2 days ago

Instagram CEO warns algorithm-free feeds would drown users in brand content

Instagram CEO Adam Mosseri says removing the platform's ranking algorithms would overwhelm users with brand content and reduce engagement, arguing that a reverse-chronological feed is not a solution; the comments come as Australia weighs letting users opt out of algorithms, while Instagram pursues transparency about how feeds are curated and hints at future AI-assisted explanations for content being shown.