Neutrogena’s cheeky comeback to Tate McRae’s viral skincare moment
After Tate McRae’s Aug. 2 TikTok showing Neutrogena products in a post-show routine went viral (around 20 million views) without her actually applying them, the brand fired back with a playful video. A semi-animated makeup-remover wipe pack quipped about a “digital detox,” thanked fans for the reaction, and teased that it’s “really good at cleansing your face” but “better at causing a scene.” McRae, who has been a Neutrogena ambassador, has not publicly commented on the backlash.