McDonald's Big Arch Triggers a Burger-Size Arms Race Across Fast Food
McDonald’s new Big Arch—its biggest burger yet, weighing nearly a pound and delivering about 1,020 calories—kicks off an industry-wide tilt toward oversized, premium-looking burgers while chains continue to push value meals. Pricing varies by market (average around $8.88, with some outlets above $12.99), as the industry pursues a two-pronged barbell strategy of value plus abundant, indulgent offerings. Online jabs among CEOs accompany steady sales gains as chains vie for burger leadership.