"Apple's iPhone 15: Price Shock, Upgrades, Launch Date, and Production Drop"
The iPhone 15 range is expected to be Apple's most expensive yet, with the iPhone 15 Pro Max and iPhone 15 Pro both facing price increases of $200 and $100 respectively. The iPhone 15 Pro Max may even reach a price close to $2,000 with a new two terabyte storage option. Apple aims to create clear value distinctions between the models, hoping to boost sales after underwhelming iPhone 14 sales. US carriers are planning to offer significant discounts on the iPhone 15 to attract customers, potentially leaving Apple in a good position.